Empower your organization and its individuals to better understand their competitive and operational environment.
Understand the people you are trying to reach, and then design from their perspective to create highly usable and accessible products.
Get people aligned around new ideas, create more ownership and build products that add value in a short time frame.
Understand what you know about a particular type of user to create a shared understanding and aid in decision making.
Address customer needs and pain points for the process a person goes through in order to accomplish a goal tied to a product.
Visualize the relationships between service components and processes — the touchpoints in a specific customer journey.
Look beyond demographics and create fictional characters that represent the different user types that might use your service or product in a similar way.
Define: The [user] wants [function] to achieve the goal of [user goal]. Keeping the business in mind.This results in a Job-To-Be-Done.
Usability must be be effective, efficient and satisfying. This can and should be measurend to ensure UX-ROI.
Be clear, accessible, credible and consistent with your content. Always focus on the user! Observe, test and optimize for a smoother interaction.
Understanding and enabling the user to perform a task or solve a problem. Creating a friendly and simple human-computer-interface (HCI).
Organization, administration and colloboration of functional interdisciplinary and international design- and development teams.
A logo must work on your business card, your company brochure, on car stickers, your newsletter and on your website.
Don't increase the amount of information and data you consume. Find out what is really important and focus on that.
Questions about your website? Images, icons, headlines, copy, resolution, accessibility, usability, CMS, SEO?
Influenced by the Bauhaus and the New Typography, I believe that good typography is essential for all digital and printed media.
Tracking statistics should help you interprete your data in a understandable way to improve your site and maximize results.
Observe the user. Watch, measure and and learn using different methods. This will eventually lead to an accepted and useful product.
Provide a visual understanding at an early stage to get stakeholder and project team approval before the creative phase gets under way.
Understand the user and the product. Develop and constantly improve the interaction and the experience.
Extensive research, initial sketches, wireframes and user testing. Optimizing the user flow. A good mobile app must be easy to use and work in all situations.
Many years of SEO and SEA experience. Realistic on-, off-page and keyword optimization and strategies. Planning, implementation and analytics.
HTML, CSS and scripting according to syntax rules and strict standards. Accessible, adaptive and responsive.
A working corporate design should be a seamless integration of a official graphic design for all media. Logo, typography, colors and other elements should be consistent on all media.
Started in the nineteen eighties with traditional b/w with light meter and darkroom. Now working with full-frame digital SLR and iPhone. Professional editing with Photoshop and Lightroom.
Using the years of experience to concept, structure and design accessible web pages, SaaS and mobile apps with a high user acceptance.
Worked on some highly frequented international online shops. Optimizing design, usability, performance and conversion rate.
Helped to set up "big data"" websites with over 100 k pages for government and institutions. Lot's of information and clever information architecture.
Started with NCSA Mosaic on Unix. Hand coded one of the first pages with frames in Germany. Used native HTML and CSS long before WYSIWYG editors.
Designing and coding with Macromedia Director. Pushed the tool to its limits by simulating visual databases. Used for multimedia CD-ROMs and Kiosk systems.
Senior UX/UI Designer / Dipl. Designer / Qualified Graphic Designer / Master of Arts
A lot of people have great ideas -
those who make them come true, make the difference.